A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

Question: A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

• An awareness-based bidding strategy
• A conversion-focused bidding strategy
• A consideration-focused bidding strategy
• A revenue-focused bidding strategy

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