Question: Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.
