Question: What can the Performance Planner assist you with?
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.
