Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

Question: Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

• It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
• It allows her to show ads to people who previously visited her website as they browse websites and use apps.
• It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
• It reaches specific audiences based on declared data.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.