Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

Question: Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

• He wants to get his newest product in front of as many people as possible.
• He wants to create dynamic call-only ads to reach specific audiences.
• He wants to use Google’s automation technology to grow direct sales of his products.
• He wants to engage users who intend to purchase his products and are actively researching them.

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